It is Kenneth Eisold's objective in this book to take the unconscious off the couch, to which he thinks it has been relegated for far too long, and to expand our understanding of its reach in all aspects of our lives: our identities, ideas, the language we speak, the groups to which we belong, the professional structures we create and inherit. Expanding on Freud's idea of the unconscious, which Eisold says is but “a small fraction of what we are now coming to understand to be the hidden dimension of human experience,” Eisold coins a new phrase, the “new unconscious”