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There exists a need for more effective means of psychoanalytic outreach to the community, despite psychoanalytic concepts like repression and unconscious motivation being intrinsic to the culture in the United States. People in the community are resistant to seeking psychoanalysis, believing it probably not personally helpful or available to them (IPA 2016; Zacharias Group 2002).
Moreover, there appears in particular to be a paucity of outreach efforts to youth; Outreach efforts tend to be targeted to older people, usually mental health professionals and academics, or parents and teachers.
A new common interest has developed among youth: YouTube video creators. Although some of these “YouTubers” make videos about an activity, such as a comedy act or how to do things like hair or makeup, there are many YouTube viewers who watch video bloggers. These “vloggers” simply describe their situation, their life, even such mundane experiences as what they bought at a store today (Dredge 2016). The popularity of these vloggers, who offer the appearance of chummy friendship to the viewer, suggests a hunger on the part of youth for such a connection. This population, or at least a subset of the viewership of vloggers, may be in particular need of the kind of insight and sense of wholeness that psychoanalytic treatment can provide.