In the latter half of the 1980s as the centennial of the American Psychological Association approached, the APA organized an effort to persuade the United States Postal Service to issue a stamp recognizing the contributions of psychology to the quality of life in America. That effort failed. The history of psychology and psychologists represented on stamps worldwide is described, as is a recent attempt to create a United States stamp focused on mental health. The failure of psychology to achieve recognition on a U. S. stamp is discussed in the context of the stigma of mental illness and the public image of psychology.