The paper focuses on the ways in which many analysts have neglected their conscious and unconscious feelings about money to the detriment of their own individuation in this area. The authors highlight reasons why there is a tendency to project most of the pathology about money onto patients and emphasize the failure of training institutions to provide adequate conditions in which their members can reflect upon and integrate their money complexes. Using two clinical vignettes where money was a central issue between analyst and patient, the usefulness of Jung's concept of the shadow is illustrated. The activation of the mercurial collective aspects of the shadow which promote the avoidance of consciousness in relation to money is explored.