An important change is taking place in the identity forming processes in human development, caused by the increasing medialisation of communication, through television, video and Internet. In this regard, the medial mode of communication seems to be more important than the overwhelming variety of the transmitted contents. It represents the prototype of a narcissistic relation structure by arousing needs but not answering them. The identification with this mode of communication creates what the author calls medial identity in this paper. It is described as an adaptation to non-contingent experiences. An interaction consists between the medialisation of the adult world and an estrangement in the identity forming developmental conditions in childhood, which gets more influential from generation to generation. The increasing usualness of the described phenomena indicates that a new normality is heralded here.