This paper further explores the phenomenon of the “strong leader” by presenting an account of President George W. Bush, whose early conduct in the White House seemed far from strong, but who rose to the challenge of the terrorist attacks on the US of September 11, 2001 and began to preside with authority and assertiveness over an administration that went to great lengths to put its stamp on the national and international policy agendas, but was intensely controversial in the policies it advanced. The paper provides a three dimensional account of Bush, reviewing his early years, political rise and presidential performance, and then analyzes his leadership style in terms of six criteria that have proven useful for characterizing and assessing earlier chief executives — emotional intelligence, cognitive style, effectiveness as a public communicator, organizational capacity, political skill, and the extent to which the president is guided by a realistic policy vision.