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This much-advertised book is certainly written in a lively and interesting fashion, but so far as we can see that is its chief merit. The author gives an account of Coué's psychotherapeutic work and views, illustrated from his own experience and quickened here and there by an elementary knowledge of psycho-analysis. We cannot find that Coué has added anything of value to what was long known about suggestion and autosuggestion, nor anything at all in fact beyond a few questionable novel formulations. The French passion for simplistic certitude, which so often creates the illusion of lucidity, is well seen in the so-called 'law' that 'the force of the imagination is in direct ratio to the square of the will', or in the 'formula of suggestibility':