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This article is based upon Ferenczi's explanation of suggestibility, which depends on the repressed object-libido. Coué minimizes the important part played by hetero-suggestion in his method. It differs from other suggestive methods inasmuch as the transferred object-libido is subordinated in the expression of narcissistic libido. Coué's idea of replacing right thought for wrong imagination is not justifiable unless the 'right' is also the psycho-physically healthy. If auto-suggestive imagination is acting as a repressive force in the service of the conscious ego-ideal, it would tend to increase the ego-dominance. If it is used in the service of the unsatisfied libido, auto-suggestion would increase the libido-dominance. Repressive or expressive auto-suggestion cannot be recommended when it is used either to promote regression, weaken the reality principle, or to encourage the delusion of omnipotence. Induced auto-suggestion can be most safely used for the removal of slight neurotic symptoms occurring in approximately normal persons under exceptionally severe conditions of strain, in cases preserving relics of a bygone conflict, and in unanalyzable persons.