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Abstract
This paper studies how the figure of subjectivity that capitalist culture implies can be characterised. Building on Lacan's later seminars XVI, XVII, XVIII and XIX, the author first outlines Lacan's general discourse theory, which includes four characteristic discourses: the discourse of the master, the discourse of the university, the discourse of the hysteric and the discourse of the analyst. Next, the author explores the figure of subjectivity and the mode of dealing with jouissance that is entailed in a fifth type of discourse, the capitalist discourse, discussed by Lacan in 1972. Indeed, just like any discourse that Lacan discerns, the discourse of the capitalist can be thought of as a mode of dealing with sexual non-rapport. Finally, the author discusses the clinical implications of working with this discourse. Two clinical vignettes are presented: one concerning the neurotic structure and one concerning the psychotic structure.