Indicating a new era of the television watching behaviour among young people, binge has emerged as a result of new media addiction and widespread use of Internet-connected smartphones. In this way, when media use is excessive, it can pave the way for life problems, inability to face other people and problems, and to stop media consumption once you have started. Therefore, Netflix has become a fast-food open buffet with the concept of binge-watching and the state which is called “the Netflix effect” creates unsatisfaction rather than satisfaction. This article aims to investigate the specificity of Netflix by analysing the psychological and social effects of Netflix on individuals from a psychoanalytic perspective. The research is significant in that it provides information on how these impacts and developments will shape the media, technology, society, and relations. While all political, technological and cultural factors play a vital role in understanding the relationship between technology and entertainment through the Netflix platform, to understand this relationship, it initially requires understanding of the nature of the individual, how the unconscious desires of the individual are directed consciously; thus psychoanalytic criticism was utilized in the research.