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By Robert Rogers. Berkeley, Los Angeles, and London: University of California Press, 1978. Pp. 148.
How are we affected by metaphor? It is this question that Robert Rogers, Professor of English at the State University of New York at Buffalo, and distinguished member of the Center for the Psychological Study of the Arts, poses to himself and the reader of his book. In this interesting though controversial study, Rogers claims that metaphor sponsors a dynamic process in the reader that can be predicted if one focuses on the metapsychological economics of metaphoric evocativeness. Metaphorical representation is 'a mode of mentation' that may be divided into