The names of individuals play a significant role in the organization of ego defenses and the consolidation of identity. Names have several conscious and unconscious meanings to patients in treatment. This article postulates that names also represent similar meanings to the therapist or analyst. The desire or reluctance to address a patient by a particular name can serve as an effective measure of the therapist's countertransference. This provides invaluable information about the patient's character structure and interpersonal relationships, which, if used appropriately, can favorably promote treatment.