No one has ever walked into my office demanding psychoanalysis. In fact, most do not want it at all, and even patients sent to me by my institute's clinic with a recommendation for psychoanalysis seem very wary of the prospect. So, it has been crucial to my development and survival as an analyst that I learn how to recommend psychoanalysis to people. The need to work at building an analytic practice today is not a problem confined to beginners, but it is the candidate-analyst who has the most to learn in this area, and who often experiences the most awkwardness when approaching prospective analysands. A swarm of questions buzzes in our minds. To whom do we recommend