This paper develops a theoretical and clinical approach to the self which is non-essentialist and post-modern. Briefly, it offers a framework for theorizing Self based on hermeneutics and psychological constructivism. It then develops a critique of the essentialist Jungian theory of Self in which the Self is frequently described as a human subject with views, intentions and desires of its own. With this as background, a post-modern Jungian framework for Self is advanced, with a brief clinical account of the self in analysis.