A colleague of mine once told me that the only way she could write professionally with an eye to publication was to differentiate in her own mind between clinical writing and scholarly writing. I carried that comment further, into the realm of wondering about the conscious motivation for presenting material and thoughts about the reader to whom it is addressed and for whom it is presumed to be of interest or benefit. I surmised that there is an attitude toward writing that reflects the analytic/transferential process: the desire, intent and content presented by and through the author interacts with the desire and expectations of the reader. I assume, perhaps erroneously, that some thought is given to that concept; otherwise the process of presentation becomes an exercise in