It is usually thought that synchronicity, characterised as ‘meaningful coincidence’, is therefore understandable in relation to the concept of ‘meaning’. I will explore the largely unhelpful symbiotic relationship between ‘coincidence’ and ‘meaning’ by comparing synchronicity with synchoricity - coincidence in space rather than time. These two concepts are often mixed together and I will attempt to describe a ‘pure’ synchronicity in order to sharpen our sense of how meaning is felt to arise from coincidence. It will then be suggested that the standard concept of synchronicity is mostly psychologically irrelevant and, when adjusted to remove elements which are explained quite naturally by evolutionary theory, we are left with a concept which has implications both for the metaphysical foundations of Analytical Psychology and the individualistic emphasis one commonly finds in the field.