General semantics was born modestly, and to the public, most obscurely, out of the school of Logical Positivism. Its founders, Wittgenstein, Carnap, Schlick, set themselves the relatively modest task of demonstrating that philosophic problems arise from the inaccurate use of language and may be solved by clarifying syntax and definition. Relatively modest—because by the time Wittgenstein and Carnap had been driven West by the tides of fascism, the infant they had probably unintentionally sired had become a lusty youngster proclaiming a new way of life. Today, the semanticists, not content to sit in a cloistered Wienerkreis and philosophize, speak and write vigorously, offering us not only a basic methodology of science, but a solution to vast social problems and a technique for personal living. They have reached out intimately to the public, and in this book in an engaging and epigrammatic