A description of the behavior known as coquetry is given and its psychological components presented. In stating the characteristics of coquetry, Wulff quotes George Simmel, according to whom coquetry is 'to give one's self and to deny one's self'. Hence, coquetry contains elements of both activity and passivity. Important psychological factors in coquettish women are exhibitionism, infantile traits, and the masculine complex. From case material the writer finds that such women are frigid because of their masculine drives.