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To gather data for the study of the inner experience which people call 'pleasure', a questionnaire was distributed to about
three thousand residents of the United States, differing in age, sex, education, and geographical location. Recipients were asked to 'think of any experience which gave you a lot of pleasure, joy, or delight. Try to put yourself back into the mood you had at the time. What were the inner feelings, the sensations inside, that you felt?'