In his first paper on blushing and shame (1922), the author considered them as the consequences of repression of sexual excitation with displacement to the face of the turgidity engendered in lower erogenous zones. In his second paper (1941), he examined these two phenomena from the point of view of the ego's relation to and dependence on the threatening superego. The present paper emphasizes the utilization of blushing to satisfy the need for attention. When the specific need thus exhibited fails to meet the approval of the ego ideal, shame results.