In this address, delivered shortly before his death, Alexander points out the difficulties the dynamic therapies are faced with in maintaining goals in the face of societal trends, Thus, he describes the increasing trend in our society toward conformity and 'averageness' as the commodities that are most needed in all facets of our life. He asks if we are not outmoded in working toward individualistic realization for our patients. He answers with a plea for a place in our mass culture for both the healthy and neurotic nonconformists, who constitute the ferment of social progress and change that counteract the move toward stagnation and fixity in our society.