We must keep up with the effects of recent revolutionary technical changes in our society if we are to account for the threats to intrapsychic identity, particularly the threat to masculinity in men. The author cites McLuhan repeatedly as the writer who has related in the most effective way the social changes that are being brought about with bewildering speed by technology. An interesting list of six American stereotypes of masculinity is presented. Among them is the 'playboy' stereotype who 'treats his woman like a thing'.