It is doubtful that Freud had a clear notion of the formal Greek rhetorical tradition, the art of persuasion. The closest he came to it was in his promotion of the general category of literary criticism as desired training for an analyst (cf., Freud: The Question of Lay Analysis [1926]. Standard Edition, XX, pp. 183-258). Lacan went further in advocating rhetoric as part of an analyst's education. Because classical rhetoric anticipated psychoanalysis as logotherapy, and because Freud's personality and the therapy he invented have a remarkable affinity in the light of rhetoric, Mahony develops the theme of examining psychoanalysis in terms of the five elements of rhetoric: inventio (logical, ethical, and pathetic appeals), arrangement, style, memory, and pronuntiatio (voice and gesture). the paper, a fascinating excursion into Freud with Aristotle's rhetoric as a base, is rich and rewarding.