Justman examines the relationship between Freud and his American nephew, Edward Bernays. A direct parallel is drawn between the “liberatory” intentions of Bernays's promotional work for the public relations industry in America and Freud's emancipatory project in developing the “talking cure.” Despite these commonalities, Freud and Bernays had substantially different intentions and work results. Freud, in fact, did not approve of his nephew's vision or his practical impact as a marketer of consumer goods. This paper discusses some of their main differences in philosophy and explores some of the consequences of these differences. The author also assesses Bernays's impact as a key developer of “the culture of manipulation.”