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This article discusses the use of an innovative research tool, the visual matrix (VM). The VM is a tool that uses the visual imagination, expressed both verbally and in drawing, to reveal hidden or unexpressed ideas, feelings and emotions in research subjects. It is hypothesised to be of particular utility in the study of psychologically painful and/or complex situations, where normal discourse cannot find a means of expression. The VM is discussed as a method that can be applied to psycho-social research. Its use is analysed in the context of a case study in a social care organisation in Manchester.