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This essay begins by exploring and reflecting on the gains and limits of psychoanalytic thought for two Cultural Studies projects (on colonial masculinity and the popular appeal of the British monarchy). It then attempts to clarify the relationship between the researcher and his/her object of study, to think the process of cultural analysis along the lines of the psychoanalytic process and to probe the concept of the social unconscious as a means of formulating a re-thought conception of ideology. Finally, it offers some concluding perspectives on potentially fruitful cooperation between psychoanalysis and Cultural Studies.