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The paper explores Social Dreaming (SD) as a method for understanding the affective responses to one of the exhibitions that marked the bicentenary of the 1807 Act that abolished the British slave trade, Breaking the Chains: The Fight to End Slavery, at the British Empire and Commonwealth Museum (BECM) in Bristol. It asks whether SD can serve the evolving purposes and mission of museums and their role in society. The theory and practice of SD is described and findings are interpreted from a psychosocial and Deleuzian perspective. Finally the value and potential of SD is discussed as a process for attending to audience reactions to disturbing exhibitions.