The visual matrix method is designed to elicit imagistic and associative contributions established collectively amongst participants in a group setting. In this article, a hard-to-reach area of experience – death and dying – illustrates the production of shared cultural images beyond individual experience. Our dual purpose was to assess the suitability of the method for this challenging topic, and to understand the ways in which death figured in the imagination of the participants. Three theorists, Wilfred Bion, Alfred Lorenzer and Gilles Deleuze, enable us to theorise psychosocial processes of symbolisation beyond cognition.