Weight cycling, the process of losing and then gaining weight repeatedly, is presented negatively in both the mainstream obesity and critical health studies literature. In this paper, I present an alternative perspective through the use of Lacanian psychoanalytic theory coupled with the qualitative method of autotheory. Specifically, I contest the notion of weight maintenance, suggesting instead that repeated weight loss and gain can be seen as the maintenance of the subject’s desire – something that has an ethical basis in psychoanalytic terms.