More than a decade ago Nathan Leites published a rigorous and unrelenting critique of analytic theorizing. In The New Ego: Pitfalls in Current Thinking About Patients in Psychoanalysis Leites documented a widespread tendency in the then recent analytic literature to employ words and concepts loosely, thereby obscuring meaningful communication and impeding progress in analysis. Unfortunately many analytic theorists are still using reified metaphors uncritically, accepting loosely defined theoretical concepts that have multiple or unspecified meanings, are guilty of unrecognized tautologies, and substituting new terms for older ones and treating the renamings as if they had an independent life apart from their referents.