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The following case explores the application of (Relational) psychoanalysis to organizational thinking. The case describes consulting work with a senior executive of a foreign bank in New York City during the development of an internal social networking application that was intended to better connect employees. Over the course of our work together, the executive, the team developing this system, and I experienced a number of interesting dynamics. The case purposefully leaves open to interpretation and association what works, what does not, and just how psychoanalysis informs organizational work.