Sara and Jack Gorman have undertaken the task of educating the general public regarding aspects of human cognition that can be distorted to serve less-than-optimal ends—specifically, health-decision choices that, they propose, are promulgated by charismatic leaders who distort good health practices and take advantage of an ignorance gap. Their book spotlights the roles of “Risk Perception and Probability,” “Avoidance of Complexity,” and “Confirmation Bias” as cognitive mechanisms by which conspiracy theories are spawned that advocate questionable (at best) or irrational and destructive (at worst) health decision-making claims. This book pleads for a more robust public education regarding science in general, and empirical methods of analysis and reasoning, the scientific method, in particular. As such their focus is relevant to both the public and behavioral scientists alike, for both need to understand,