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Erich Fromm offered two key psychoanalytic concepts that bridge the psychic and the social: social unconscious and social character. In his view, these concepts are not only critical for understanding socio-historical phenomena but also ought to inform psychoanalytic clinical practice such that it might resist unconsciously encouraging patients to adapt to inequitable social conditions. This essay pays tribute to Fromm’s thinking while elaborating some of the differences between Fromm’s understanding of social unconscious/social character and my own. I argue that “social unconscious” does not quite capture the dynamic and conflictual nature of unconscious process, the ongoing conflict that social demands for conformity create in subject formation. To address that conflict, I propose the bridging concept of normative unconscious processes, processes that are always in conflict with counter-normative resistances. Points of both conflict and dissociation are precisely where analysts can challenge the psychic effects of oppressive social norms. Further, while agreeing with Fromm that analyzing social character ought to be central to clinical work, I argue that various and overlapping systemic oppressions – e.g. racism, heterosexism, classism – create, in any given society, multiple social characters and not just one dominant type. In agreement with Fromm’s argument that analysts themselves need to reckon with their own social character, I stress the importance for all of us to be as aware as possible of our own identity investments and social locations within unequal and overlapping power hierarchies.