The transference phenomenon is reexamined from the perspective of its implications as a general feature of human experience, its specific role in psychoanalysis as a manifestation of a transference neurosis, and (in the light of differing approaches to transference interpretation) its role in the personality change process of psychoanalysis. The convergence between social cognitive concepts of personal constructs, schemata, prototypes, scripts, and nuclear scenes and the methods used for identifying transference from psychoanalytic protocols is noted. Transference is interpreted as an inherent feature of the perspective of the human being as an information-seeking, information-processing organism whose experience and expression of emotions is tied to the novelty and complexity of such a continuing cognitive process.