The study of unconscious processes has always been central to psychoanalytically oriented psychologists. Within the past 3 decades, social and cognitive psychologists also have begun investigating unconscious processes. These investigators have focused on nonconflictual and unmotivated unconscious processes, which they termed implicit and which we call the “normative” unconscious. These processes play an important role in guiding individuals' behavior but have been somewhat underemphasized in psychoanalytic circles. In this paper, we review 5 implicit processes—attribution, implicit memory, implicit learning, affective salience, and automaticity, none of which are motivated by conflict, defense, or deprivation. Nevertheless, these processes operate in both patients and therapists, including in the treatment room. We describe the operation of the normative unconscious, review some advances in the field, and discuss the clinical implications of these processes.