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The author uses popular movies to explore changing concepts of the unconscious. He argues that psychoanalysis has ignored cultural influences on the unconscious and emphasizes the changes in socioeconomic conditions from the agrarian cultures of the past to the contemporary socioeconomic culture of consumer capitalism. Three films are used to demonstrate this argument: Frankenstein, Spellbound, and World War Z. Frankenstein represents the unconscious as uncontrollable impulses projected onto the other, reflecting the shift from an agrarian to an industrial socioeconomic system that undermined fixed social roles and emphasized the accumulation of capital. Spellbound represents the unconscious during the post-World War II period of optimism and economic expansion, when the unconscious became thought of as confusion between self and other, good and evil. World War Z represents a contemporary view of the unconscious in which individuals struggle with impersonal, unsatisfied hunger caused by their commodification in consumer capitalism and the resulting apocalyptic worldview.