The paper develops the post-Winnicottian psychoanalyst Kenneth Wright's theory of the face which he sees as insufficiently theorized psychoanalytically. As compared with the breast, the face is intrinsically a vehicle for generating meaning and representation, rather than satisfying bodily need. Infants see themselves reflected back in the mother's facial expressions and this helps to build up self-representation in the child's mind's eye. Other Attachment-influenced research findings about care-giver/infant facial communication are also described: partial contingency, triangulation and rupture/repair. The relevance of this to the question of chair or couch-based therapy is discussed. The discussion is illustrated by a consideration of the work of the visual artist Louise Bourgeois.