We are told on the slip cover that the author is a “practical psychologist” who has covered “in this book the entire range of human thought and reaction”. Some claim, we mutter, especially as we run across the blab-blab-normal person on the first few lines of the preface. If he means the “average” individual, well and good, but who has ever counted and measured us all to strike a reasonable “average”.

Interestingly enough the proper kind of a mind is that which can read and understand his book—a bit of conceit here we suspect but not obnoxious even if quite naïve, as is much of the book. This is not meant in a derogatory sense. To be popular and to be read one must cast one's thoughts in such a mold.

Here is diluted psychoanalysis, not too crude—but with a large amount of the ‘salesman’ patter—quite natural since that had been his job at one time. We seriously doubt the value of “self-analysis,” but it may be worth trying.