Since its beginnings, social work has emphasized the ways in which environmental factors and internal dynamics influence individuals. I propose that practitioners continue and strengthen this emphasis by exploring the role that norms play in conflicts and choices. Contemporary and longstanding concepts from sociology and psychoanalysis concerning norms can help us explore what we can change in ourselves, what norms might be outside our capacity to influence, and what change can be undertaken through advocacy or another method. In considering norms, I discuss the introjection process, research in sociology, and the role that discipline and self-determination (including external and internal freedom) play in our choices.