The article proposes an analysis of the narcissistic social architecture through the spectral light of the contemporary Zeitgeist, a sifting through the thinking filter of psychoanalysis, regarding the internal attributes that motivate the orientation of the collective mind towards certain accents of the current ideology. By the narcissistic matrix, I am referring to the structure and organization of human experience, animated by: anxieties, conflicts, deficits, defenses, phantasms, ordering ideals, relational algorithms, basic assumptions and I consider that this unity of the structuring of the psyche is closely related to the underground generators of philosophies, theories and imagos that animate contemporary social landscapes.