When the cultural belief is that one can (should) have a baby in one particular way, any other option registers as loss and mourning. This discussion focuses on the subversive potential of assisted reproductive technology (ART). Because ART (“noncoital reproduction”) destabilizes the sanctity of the oedipal family, it is bound to evoke hostility, which in the case of Nora may masquerade as melancholia. As a technology ART established new realities and thus rebranded certain fantasies and desires from perverse to possible. Psychoanalysis needs to follow these changes and not become bastioned by loyalty to oedipal ideologies of reproduction. With short clinical vignettes this discussion attempts to make room for the excitement and renewal ART may impregnate the psychoanalytic field with.