Tool of the Trade: The Analytic Couch—Discounted

Seeing patients four to five times per week puts a lot of wear and tear on a psychoanalyst's unique tool of the trade, the analytic couch. Perhaps you are in need of a new one or as a candidate you are just starting your practice and don't know where to purchase one. Well, good news! APsaA is pleased to introduce a new member benefit—a 10% discount on couches from the Analytic Couch Company.

Following the debut of their couches at the 94th Annual Meeting in Seattle, the Analytic Couch Company was pleased to offer this 10% discount to APsaA members. This local Seattle company displayed its high quality, uniquely designed couches in the exhibit area to the delight of many meeting registrants who had the opportunity to test them.

Analytic couches specifically designed to support the patient in a supine position, where the analysand is relaxed but not encouraged to sleep, are rare and difficult to find in furniture stores or on the Web. The Analytic Couch Company originated with a request from APsaA member Doane Rising for a custom-made couch when she was unable to find a couch to her liking. Randall Scott Thomas, a furniture maker as well as the founder and designer of the Analytic Couch Company, took on the task. Based upon the rave reviews of the finished product by Rising and her colleagues, a new enterprise was born.

The Analytic Couch Company offers five styles ranging from a classic look to a more cosmopolitan feel. The couches are upholstered in fine fabrics such as mohair, vinyl, and leather and come in various colors. The prices range from $1,550 to $3,295. In addition, there are a number of accessories including their “Sigfreudian” velvet throw. To view the styles and for ordering information, please explore their Web site: analyticcouch.com or call (206) 794-1053.

The classic shapes of analytic couches are icons of the profession and the shape is quickly recognized as a beacon of welcome to the analysand. Your couch is an expectation immediately satisfied when a new client first enters your office. Not only is the couch a source of comfort and functional in the process; it is also a valuable marketing tool.

So if your couch is becoming a bit tattered around the edges, consider taking advantage of this discount. We are thrilled to offer this new member benefit and hope you find it helpful. As we continue to work and find new member benefits for you, I would be pleased to discuss the current benefits along with any ideas you may have.